Sadie Lowell

Jet-Setting Runner, LLC – July 2024 to Present

Founder and Travel Specialist

• Founded a niche European travel agency for runners delivering unique racecation experiences
• Developed a three tier content approach to Instagram bringing in 500 followers per month
• Organized Instagram partnerships with races across Europe to increase social engagement
• Launched cohesive marketing campaigns using SEO, LinkedIn, and Instagram to become the first search result on Google

Freelance Digital Marketer – October 2023 to Present             

Lead Generation and SEO via Social Media

• Executed a strategic rebrand and strategy overhaul that brought in an 86% increase in website visitors from organic socials
• Reimagined existing strategies to improve MoM Instagram views by 27%
• Launched a successful solo project with 5k web views and 4k followers in first month
• Generated organic press connections and articles through social

TrendSpider – August 2021 to October 2023

Email Marketing Director, Digital Content Manager

• Email Marketing
  • Reimagined email content to improve onboarding click rate from 4.8% to 7.1%
  • Used A/B testing to rewrite emails and increase click rate by 18% MoM
  • Improved MoM reactivations by 82% via targeted email sends to select audience segments in MailChimp
• Content Marketing
  • Booked and managed high value guest appearances while creating content specifically catered to their skills
  • Designed system for collecting emails for marketing outreach while increasing engagement during live streams
  • Strategically tailored content to surpass goals and increase MoM views by 27%
• Event Marketing
  • Orchestrated planning and execution of tabling, after-party, and seminars within six weeks from inception to execution.
  • Spearheaded successful remote coordination of nationwide events
  • Executed a full weekend retreat for value partners, including a meet and greet designed to foster connections within the community post COVID. 

L-EAF LLC – June through October 2020

Social Media Assistant

• Created social media content calendars for Instagram, TikTok, LinkedIn, and Twitter
• Edited video content based on analytics and current trends
• Adjusted voice and goals for each platform and the specific audiences

Comcast Cable – March to September 2018 and 2019

Marketing Speciality Co-op, Acquisition Marketing

• CRM Journey
  • Spearheaded brand-new product segment for CRM
  • Created three separate CRM journeys to drive business to largest sales channel
  • Developed journeys based on preferred customer communication methods
• Strategic Development
  • Created unique data-based content strategies for low income, multi-dwelling units, and university segments
  • Designed event kits for low income segment events
  • Supported largest sales channel through events
• Partnerships
  • Organized an advertising partnership with an education technology company that led to a 25.5% increase in site visits
  • Coordinated with a big four technology company and a premium cable company to combine and maximize efficiencies in university programs
  • Outlined future strategic planning with one of the big three television networks