Sadie Lowell

Freelance Digital Marketer – October 2023 to Present             

Lead Generation and SEO via Social Media

• Executed a strategic rebrand and strategy overhaul that brought in an 86% increase in website visitors from organic socials
• Reimagined existing strategies to improve MoM Instagram views by 27%
• Consulted on a marketing strategy rebrand that generated a 58% increase in users MoM

Content Creator – July 2024 to Present

@Bring_Back_Doors and @Jet-Setting Runner

• Created a content strategy that grew the TikTok account 1k+ new followers per week
• Secured interviews and features with the Wall Street Journal, The Guardian, CNN Travel, and more.
• Organized Instagram partnerships with races across Europe to increase social engagement
• Launched cohesive marketing campaigns using SEO, LinkedIn, and Instagram to become the first search result on Google

TrendSpider – August 2021 to October 2023

Email Marketing Director, Digital Content Manager

• Reimagined email content to improve onboarding click rate from 4.8% to 7.1%
• Used A/B testing to rewrite emails and increase click rate by 18% MoM
• Designed system for collecting emails for marketing outreach while increasing engagement during live streams
• Strategically tailored content to surpass goals and increase MoM views by 27%
• Event Marketing

L-EAF LLC – June through October 2020

Social Media Assistant

• Created social media content calendars for Instagram, TikTok, LinkedIn, and Twitter
• Edited video content based on analytics and current trends
• Adjusted voice and goals for each platform and the specific audiences

Comcast Cable – March to September 2018 and 2019

Marketing Speciality Co-op, Acquisition Marketing

• Spearheaded brand-new product segment for three separate CRM journeys to drive business to largest sales channel
• Created unique data-based content strategies for low income, multi-dwelling units, and university segments
• Organized an advertising partnership with an education technology company that led to a 25.5% increase in site visits